Understand modern concepts and terminology related to media enterprises.

Comprehend the challenges and technological changes in the journalism industry.

Innovate in defining new strategies (such as the use of artificial intelligence).

Apply strategies for the digital transformation and resilience of media businesses.

The course is assessed in the English language.

Assessment includes a written assignment (project) (90%) and a public presentation of the written assignment (10%).

The assessment methods, procedures, and criteria are communicated to students during the first lecture. Relevant announcements and materials are posted on the e-class online platform.